Research solidifies what every operator should know and all strive to obtain: repeat customers are the lifeblood of your operation. And guest satisfaction is the most important attribute to manage when it comes to encouraging repeat business, according to research conducted for Hershey's Foodservice and Sweet Street Desserts. For onsite operators, the real challenge lies in keeping repeat customers interested and coming back and desserts play a key role. According to NPD Crest, panelists ...

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