How do you increase participation? Here's the oversimplified answer: Serve good food. Get to know your customers. Do both well. A wide variety of more detailed answers from many different perspectives were abundant at the recent 2010 FM Ideas Conference held in Chicago in October. Attendees left the conference with ideas and renewed energy for exceeding the expectations of smarter, savvier and more-demanding-than-ever customers. A working blueprint for building participation, the ...

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