Generation Y is the group that foodservice pros should be thinking about the most, Rothstein said. By the year 2020, Generation Y and the next generation behind it combined, will make up 56 percent of the population, Rothstein observed, saying it is a generation conditioned by Starbucks to “get what they want, when they want it, and feel good about it.” Rothstein encouraged attendees to take a good look at successful retail establishments where Gen Y spends its eating/socializing time: the ...

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