WINNER: HUMANA, INC. ENTRY: CHECK YOUR CHOICES THE BIG IDEA: It started with a simple and rather obvious question from one of the dining operation managers: “if we're going to subsidize something, shouldn't it be something healthy?” (at the time the location was offering free fountain soda) Good question, and the result was Check Your Choices, which began as a subsidy program to encourage healthier vending choices, and later was broadened to encompass entrees ...
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