WINNER: MEMORIAL SLOAN-KETTERING CANCER CTR. ENTRY: THE GIFT SHOP AT 1275 THE BIG IDEA: The typical hospital gift shop is a drab affair managed by volunteers that offers an uninspired inventory of the usual suspects: candy, cards, balloons, bottled beverages and maybe some flowers. If you're a customer, you want to get in and out as fast as possible and you only go in if you really need something. Gift Shop at 1275 has a different mission. It seeks to be a destination, instead of a ...
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