Go Where They Are, Give Them What They Want
WINNER: UNIVERSITY OF NORTH TEXAS ENTRY: KHUSH ROTI THE BIG IDEA: Khush Roti is a slam dunk piece of intercept marketing that puts a mobile cart directly where it can do the most business: next to a parking lot where commuting students literally have to walk around it to get to class. With a diverse campus population of more than 40,000 (30,000 of them commuters) and no room for adding more fixed service platforms, UNT Dining faced a challenge of how to get more students, especially ...
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