FIRST IMPRESSIONS. A clean, well lit display case, filled with delicious foods, can help boost sales by appealing to customer's eyes and tastebuds. ALL ABOUT EYE APPEAL. In the right merchandiser, food looks more attractive to customers. Almost all operators can agree that merchandising food—in one way or the other—is a primary business focus. Some use an open kitchen to merchandise, others do it with a glass-front display case. It is not just a question of whether to display ...

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