Editors are often quizzed by foodservice manufacturers about the markets they cover. One of the most common questions is, “How can my company better approach your readers about the products we have to offer them?” The short and simple (but, alas, not always as easy-to-implement) answer I give is that they should learn as much as they can about the way target market segments operate, and then study in even greater depth key individual operators within those segments. In that ...

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