Emphasize recycling and simplicity in your packaging because students are increasingly critical of American overpackaging.

Use minimally priced items to encourage add-on sales. For example, we've found that students like getting our $2 hot dog and then supplementing that with the purchase of our 99-cent mac-and-cheese or shepherds pie to get a full meal (just make sure you have a microwave available to heat it).

We also merchandise add-ons before the daypart begins. For example, a nice display of premium yogurts during the morning could prompt some customers to pick up one to have with their lunch. So even if you don't get them back for lunch, you've at least captured part of the sale.

I think America has rediscovered the fresh sandwich. Look at the major chains — the top ones all feature fresh sandwiches — so I'm not sure that the c-store that continues to feature a sandwich that's nitrogen filled at a plant a thousand miles away that comes to you frozen will continue to sell.

Don't be afraid to consider unusual items. For example, a hot seller in the UK now is a cheese and onion sandwich. Students in our focus groups loved it, though I think we'll have to come up with a different name.

What’s Hot Photo: Kronos Flatbreads Traditional Deli Meats with Exotic Condiments Premium Hot Dogs and Sausages Multigrain and Exotic Breads From Around the World Flavored and Sweet Breads Premium Oatmeal with Different Toppings Hearty Soups Organics and Healthful Products Fruit as a Topping or Condiment Fresh Sandwiches   Equipment Suggestions Roller Grills Quick-Bake Ovens Steamers Stone Warmers (for tortillas) Attractive Display Wells for Toppings/Condiments