CulinArt launched a senior dining services division with Williamson Hospitality Services, a company acquired in 2007, becoming the firm's senior dining services brand. To bolster both client retention and cultivate new business, the company added two sales professionals, one on the East Coast and one on the West, as well as a dedicated eMarketing specialist.
This past January, CulinArt increased its emphasis on retail food concept marketing with a sophisticated new promotion program designed to boost check average. It also relaunched its 500-calories-or-less meal program in several accounts with dedicated stations and worked with several clients on on-premise gardens as part of its Sustainable Solutions program.
In the higher education segment, the new All-Halal Asian Stir Fry concept was debuted while the K-8 market received new health emphases with an All About Hue campaign highlighting the benefits of eating colorful foods, and an interactive demo program focused on make-your-own “frushi” that combines sticky rice and fruit for dessert and snack options.
Major Segments Served:
B&I (52%), College/University (27%), K-12 (12%), Parks/Rec. Ctrs. (4%), Senior Dining (2%), Convention/Conference Ctrs. (2%), Corrections (1%)
No. of Contracts