CulinArt, which had entered the West Coast market with an acquisition in Southern California in 2006, expanded to Northern California in the past year with a high-profile existing client. It also entered the Pittsburgh market with a deal with Carnegie Mellon University and saw significant growth in the independent school segment.
In order to increase “same-store sales” in its existing B&I client base, CulinArt put great emphasis in the past year on its “Refresh” programs. In the Catering Refresh program, in-house catering menus were updated and standardized, while in the Cafe Refresh program, a “fresh eye approach” was brought to long-time accounts to evaluate presentation, menuing, merchandising, signage and other aspects of the operation.
On the food front, wellness was a major focus, with CulinArt's Whole Grain Goodness program, gluten-free menu options and the Eat Well customer education program. An innovative new concept was retail creperie at the Waterside Plaza unit on the East River in New York City.
Major Segments Served:
B&I (51%), College/University (28%), K-12 (10%), Parks/Rec. Ctrs. (5%), Senior Dining (3%), Convention/Conference Ctrs. (2%), Corrections (1%)
No. of Contracts