Ranking #30CDS bolstered its management team with a new VP-operations to fill the vacancy left by the retirement of a senior partner and the creation of a new VP-business development/marketing position to support sales efforts. It also held a three-day Recipe R&D workshop with eight culinarians and an RD that yielded 38 new recipes applicable to three of the company's five market segments and expanded its Mug Coffee Co. concept to include Mug Munchies.
Headquaters
ZEELAND, MI
Websites
www.creativedining.com
Major Segments Served:
College/University (39%), B&I (16%), Senior Dining (15%), Convention/Conference Ctrs. (11%), K-12 (11%), Parks/Recreation (8%)
No. of Contracts
2011: 62
2010: 58
Sales Volume
2011: $57
2010: $54