When a taco truck vendor turns internet savvy, does it offer a business model onsite operators can adopt, or one that steals traffic?
Consider Kogi, a Los Angeles-based Korean taco truck and virtual restaurant that’s taken the city by storm. It’s an immensely successful new concept that has ascended to a whole new level of viral marketing. As described in a recent Newsweek article, the rolling restaurant, which offers an eclectic Korean/Mexican fusion menu, has developed a tech-savvy following that mobs it at every stop thanks to its strategy of Twittering its every move to subscribers. The “Tweets” let fans know where ...
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