(Continued from page 1) -  Brands tend to promote the image, message and values of the brand, rather than reflecting the unique culture and character of the institution.  This is probably the concern I hear voiced most frequently by key administrators, students and faculty members relative to brands.  It comes in two general forms: -  The use of brands makes us look more like the Mall of America and dilutes the message of what is special about our campus; ...

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