Why we Hate Brands
(Continued from page 1) - Brands tend to promote the image, message and values of the brand, rather than reflecting the unique culture and character of the institution. This is probably the concern I hear voiced most frequently by key administrators, students and faculty members relative to brands. It comes in two general forms: - The use of brands makes us look more like the Mall of America and dilutes the message of what is special about our campus; ...
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