The concessions managed by BYU Dining at Brigham Young's campus sports venues used to be a very loose affair, with fans allowed to bring whatever they wanted in. That of course cut concessions sales significantly.
Staffers retrieve bottled drinks during the University Conference breakfast in August 2008 catered by BYU Dining. However, after 9/11, the university decided to close the gates to outside food for security reasons, which made upgrading the previously pedestrian fare served inside an imperative. That's when BYU Dining Director Dean Wright decided the best approach was to bring in outside brands to fill out the concessions lineup. The result: a series of brands — Dippin' Dots, Pita Pit, ...
Register to view this Article
Why Register for FREE?
Registering for Premium Content on Food Management will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.