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Senior Dining Comes of Age

Choice and flexibility are the watchwords in the retirement communities of today—and the future.

BISTRO BOOM: The
SH Bistro at Spring
House Estates, an
ACTS community in
Lower Gwynedd, PA,
is a casual spot.

BISTRO BOOM: The SH Bistro at Spring House Estates, an ACTS community in Lower Gwynedd, PA, is a casual spot.

What they eat, where they eat and when they eat matter to residents in senior dining situations more than ever these days. Research increasingly shows that after the quality of care, seniors investigating retirement communities and continuing care facilities want to know: “How's the food?” Amazing food — not just the same old comfort food — is expected.

“There is a big shift,” says Ron DeSantis, CMC, project director of CIA Consulting, The Culinary Institute of America. “Today, with the advent of celebrity chefs and food TV, plus more travel, people don't want to have boring, uninspiring food in their later years.”

The cavernous formal dining rooms of the past are being edged out by smaller, more casual bistros and cafes. Beyond the main dining room and the casual bistro, a wide range of “third places” is emerging on these campuses — everything from sleek bars, to ice cream parlors, to coffee shops and even freestanding restaurants that are open to the public.

Serious chefs fresh from culinary school or the restaurant world are creating exciting menus using local, organic ingredients and offering wine pairings. Residents are getting to know the chefs and staff and are ordering calamari while surfing the Internet on their laptops from a wireless connection.

As Michael Smith of ACTS Retirement-Life Communities Inc., says, it's now about the “total dining experience. Food is one of the main reasons people may or may not choose a facility.”

THE NEW ‘KIDS’: “People
don’t want such a formal
setting anymore,” says
Curt Seidl of Morrison
Management Specialists.

THE NEW ‘KIDS’: “People don’t want such a formal setting anymore,” says Curt Seidl of Morrison Management Specialists.

Today, the residents in retirement communities are expecting more out of the dining experience than ever before. The ‘Silent Generation,’ (people who are roughly between 75 and 85 years old) are very different from the generation before them.

“When you think about what it means to be 75 years old, that's Clint Eastwood. That's Joan Rivers,” says Schelley Hollyday, vice president, Senior Living Business Development, Horizon Software International, LLC. “People of that generation are saying, ‘What do you mean I have to put on a jacket at 5 p.m.? I want a panini at the grill.’”

The Baby Boomers aren't there yet, but their parents are, and their influence is there, too. Boomers are being marketed to indirectly, as they are often the ones making the decisions (or at least having input) as to where their parents will live. For more generational information about senior living, go to www.food-management.com/business_feature/fm_imp_9203/index.html

Stepping away from the old school

Cheryl Torre-Rastetter, director of dining services at Providence Point, a continuing-care retirement community in the South Hills area near Pittsburgh, PA, has 25 years of experience in dining services for seniors.

During that time, she has seen the attitudes towards serving seniors change.

TOP CHEF: Chef Joel Hetrick, CDM,
CFPP (second from left) hones his skills
for healthful, cutting-edge cuisine for
seniors at the Culinary Enrichment and
Innovation Program.

TOP CHEF: Chef Joel Hetrick, CDM, CFPP (second from left) hones his skills for healthful, cutting-edge cuisine for seniors at the Culinary Enrichment and Innovation Program.

Providence Point, which contracts with Cura Hospitality for dining services, has three dining menus, and a café with upscale salads, paninis, made-to-order sandwiches, and grab-and-go options. While still keeping a formal dining room, the Point tempts residents with casual display cooking: Roman-style chicken, Maryland crab cakes and sautéed squash were recently on the rotation.

“The more casual venue is often the one with the highest volume in many communities,” Hollyday says, going on to describe what might make up a day of eating for a typical resident. (For examples of this "casualization" of the senior dining environment, click here)

“Perhaps they'll go to the café in the morning and have a yogurt and bagel,” she says. “They might have a cheeseburger and a beer in the grill room later. The next day, maybe it's a seafood special or a theme night in the main dining room.”

New software is enabling meal plans to offer more choice and wiggle room for seniors. “Before, you may have used up a meal credit with just soup and a sandwich. And then you'd see the guy down the table having a double pot roast. You'd feel cheated,” Hollyday says. Today, many plans offer declining balances instead.

“The new generation coming in is saying, ‘Don't tell me how to spend my money,’” says Curt Seidl, vice president, Culinary Support, Morrison Management Specialists, which contracts with about 370 retirement communities around the country.

Having a meal plan with flexibility is proving to be much more satisfactory to residents, Hollyday says.

At San Joaquin Gardens, an ABHOW retirement community (a Sodexo account) in Fresno, CA, the flexible meal plan's name says it all. It's called “My Choice,” and all items are priced retail.

From a chef's point of view

When young chef Joel Hetrick's chef buddies come visit him at the Classic Residence by Hyatt, Glenview, IL, sometimes they'll register surprise that senior dining means working with the best ingredients, a great kitchen and the latest flavor pairings. Not, as the old stereotype would suggest, “a run-down old folks' home,” says Hetrick, CDM, CFPP, sous chef at the Hyatt.

Hetrick is an example of a trend many directors report: that retirement communities are being seen as more desirable places to work. Serious chefs are migrating to them from restaurants, resorts and country clubs. A big positive is a more family-friendly lifestyle and hours. Plus, many chefs find senior dining to be on-trend and cutting edge.

“What we do here is often a couple months ahead of what chefs are doing downtown,” Hetrick boasts.

One reason, he says, is that senior dining menus increasingly require chefs to experiment with flavor profiles. The challenge is creating flavor without falling back on chefs' favorite old stand-bys: butter, salt and fat. This leads to an intensely creative pursuit of flavor via fresh herbs, spices and a lot of times, what turns out to be more interesting ingredients. Chefs who serve seniors see this pursuit of flavor as a badge of honor; not taking the easy way out with a stick of butter, but making fresh, vibrant food day in and day out.

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© 2012 Penton Media Inc.


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