Retail Brands Do Double Duty at UNC Health Care

Making retail and patient menus the same delivers operational, financial and marketing advantages.

At UNC Health Care in Chapel Hill, NC, most patients can order room service meals all day from what amounts to a multi-station food court sporting over a dozen branded concepts. And they can mix and match selections from different stations to their heart’s (and of course doctor’s) content! The facility’s Restaurant Delivery menu, given to every patient upon admission, is divided into 16 sections. Each represents a different, fully developed station concept (including ...

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Discuss this Article 1

Tami Reyes (not verified)
on Feb 22, 2013

True!

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