A high-tech initiative that uses mobile phones to deliver foodservice discounts and promotional messages to users has recently finished a successful pilot and been rolled out to Microsoft’s Puget Sound locations in Washington State. The initiative is based on Tag technology, which uses bar-code-like icons that are scanned using the camera on a phone loaded with the free Tag reader application. The scan then hyperlinks the phone to a website containing a discount offer, a promotion ...
Register to view this Article
Why Register for FREE?
Registering for Premium Content on Food Management will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.