For many of us, there's no better way to start the day than with a piping-hot "cup o' Joe." And often those first swigs of coffee are consumed in onsite cafés. But today's coffee drinkers are particular when it comes to their favorite blends and are no longer satisfied with bitter-tasting brews of old. Customers know what they like and usually are willing to pay more for high-quality coffee and related beverages. For operators who invest in quality blends this can mean a big payoff in sales ...

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