By Gina LaVecchia Ragone KEEPING IT SIMPLE: Buffalo Wild Wings is proving that a chain does not have to get fancy or complicated to build an empire. TRIPLE THREAT: BWW has the right food in a fun atmosphere at the right price. C.E.O. Sally Smith 2007 Chain of the Year Sports. Wings. Beer. It's more than the slogan of Restaurant Hospitality's 2007 Chain of The Year. It might also be the mantra of a large segment of the dining public: 18- to 40-year-old guys who love ...

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