Sports fans at venues like the Quicken Loans Arena, home of the Cleveland Cavaliers, and Jacob's Field home of Cleveland Indians, not only serve a bevy of yummy concessions to patrons, but support the team with proprietary shaped soft pretzels like the "I" for the Indians and the "Q" for the arena.

These venues worked with supplier J&J Snack Foods to develop the shapes, sizes and colors of the pretzels. There are other themes available—aside from the proprietary shapes—perfect for theme meals and holidays like Valentine's Day (hearts), St. Patrick's Day (clovers), Halloween (pumpkins), and Christmas (snowmen).