ACCENT, BUT DON’T OVERPOWER. Used well, decor items can accent food and servery themes, but should not take the customer’s attention away from the food. Is it any surprise that fake flowers and plastic fruit won’t work in an all-organic retail concept? “You’ve got to walk your talk,” says Arlene Spiegel, president of Arlene Spiegel & Associates. “Props and décor have to say something about your branded, core values. They should further communicate your message to your customer. If ...
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