Getting kids to drink more milk— that's the goal of a new program titled, "Capturing the School Milk Opportunity," by the Milk Processor Education Program (MilkPEP). The program is designed to boost milk sales through innovative merchandising methods, creative packaging and unique vending programs. Case studies detailing how districts across the country are using these methods to boost consumption and sales are included. In one example, several school districts teamed with a regional ...

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