Ohio University Dining Services got 123 freshman students to upgrade their meal plans—a nearly $90,000 bump in meal plan sales—thanks to an upgrade promotion held during the pre-college orientation before the beginning of the school year. Freshmen who agreed to upgrade from a traditional to a super meal plan were entered into a drawing to win the upgrade free of charge for the first term. The department gave away 10 free upgrades at a total cost of $2,630, reports Dining Services Director ...
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