Informative signage enhances the display at the sushi station in Hearst Corp.’s Cafe 57 Effective visual communication—signage, photos, price tags and labels—give customers the information they need to make choices easily. Don’t think only about menu boards, but also about a station’s name, product labels and wrapping and informational cards that add value to the way customers perceive particular items. Interior signage was once considered strictly utilitarian, but today operators have ...
Register to view this Article
Why Register for FREE?
Registering for Premium Content on Food Management will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.