Informative signage enhances the display at the sushi station in Hearst Corp.’s Cafe 57 Effective visual communication—signage, photos, price tags and labels—give customers the information they need to make choices easily. Don’t think only about menu boards, but also about a station’s name, product labels and wrapping and informational cards that add value to the way customers perceive particular items. Interior signage was once considered strictly utilitarian, but today operators have ...

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