Cafeteria a la carte revenues in Plymouth, MA, public schools have plunged 44 percent in the three years since the district replaced traditional choices with whole grain baked chips and other healthier snacks, says Patrick Van Cott, director of foodservice. Van Cott says that district a la carte sales fell from $286,000 in 2003 to $161,000 in 2006. On a positive note, the change in a la carte options has apparently boosted full lunch sales, from $577,000 in 2003 to $910,000 in 2006. ...

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