Coca-Cola has signed an agreement with Campbell Soup Co. to distribute Campbell’s vegetable juice drinks. The agreement, which also was made with Coke’s largest bottler, includes Campbell’s V8, V8 V-Fusion, V8 Splash and tomato juice in containers of 24 ounces or less, expanding the reach of the products previously confined primarily to supermarkets and large retailers into c-stores, delis and vending machines. The deal adds healthy juices to Coke’s portfolio, which previously had largely ...
Register to view this Article
Why Register for FREE?
Registering for Premium Content on Food Management will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.