A One-Word Answer for Campus Health Product Retailing WINNER: VANDERBILT UNIVERSITY, NASHVILLE Entry: nectar The Big Idea: While a number of universities have opened health-oriented retail outlets on campus, nectar is a cut above by presenting a comprehensive branded approach that could easily pass for a commercial retail store in an upscale mall. The store's minimalist lower-cased single-word signage communicates the back-to-thebasics simplicity behind the natural products movement. ...

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